Solve Their Problems

Try to put in testimonials that directly show how that product or service solved the customer’s problems. That's a way of listing your benefits in a format that is less commercial and more sociable. The more you put yourself in the customer's shoes, the better the testimonial will be.

Social Network Into Fame

One of the easiest and most overlooked ways for people to gain instant fame as an expert is via social networking. At first, this may seem like a huge waste of time, but it has a snowball effect that can quickly build up into avalanche proportions if it’s done correctly. The results are not instantaneous, but well worth the additional effort of networking with people in this newest arena of Internet marketing forums. Here are some quick ways to build fame in record time using social networking tools like Twitter.com, Facebook.com, or MySpace.com.

Target Your Profiles

The first thing you have to do when you get onto Facebook or MySpace is to build a profile. On Twitter, you won't have that ability, but you will have a space to put one website link. That's where you will want to link to your About Us page, as described previously. For the other sites, you are going to want to carefully build a profile that reflects the interests and experiences that help define you as an expert in a particular niche.

That means that if you want to be recognized as an expert on pets, your profile should list many different facets of how you show that passion for pets. It's not as hard as it seems since you get to pick your favorite books and movies, as well as join any number of groups that you want. There are even applications that can relate to a particular niche that will be useful to add to your profile. When you invite someone to be your friend, they will read your profile, which will let them know that you are interested in this niche and that you want to network with people in this niche.

Add Your Friends

While it's really not about the number of friends you have on a social networking site that defines your quality, it tends to lend to the impression that you are popular and in demand, like any expert would be. Just remember to try to build your list with people who are interested in your niche to keep it growing as a valuable marketing list that generates interest and that helps other people to network too.

When you first log in, you will have no friends. Remember those sad people in school with no friends? They were in a Catch-22. You can't get friends until you have friends, because people automatically think you're a loser if you have no friends. The same is true online on social networking sites. It doesn't matter, at first, who you get to be your friend, as long as you get some people to connect with you. Otherwise, you're going to be stuck in that Catch-22 for a while as you beg people who don't know you to become your friends.

The easier path is to get friends you already know offline to join you online. This is done by way of your electronic email addresses. There are facilities to invite your address book to join, if you want to, or you can pick one at a time. It may come as a surprise, but many of your colleagues may already be on these social networking sites as a way for them to network too. They will welcome you as a friend and you can get the ball rolling in the right direction.

On Facebook, you can even look up past school buddies to get them to join you online. It's a great way to reestablish lost ties and form new ones. Catching up with people you haven't seen can be really heart-warming. You can also get your family to connect with you online to start the base of friends you need to attract others into your profile.

The next way to increase your list and get some people to join you on these sites is to look at the friends of your friends. Do you see some people there that are mutual acquaintances? Be sure to ask them to befriend or connect with you too. Joining groups that have similar interests to your marketing niche is a good way to meet other people and network online. As you start to interact with more and more people, it becomes even easier to attract attention and get yourself noticed.

Update Your Status Frequently

There will be an area where you can update your status. It will typically be just a short text box asking you “what are you doing?” or “what are you thinking about?” At any rate, you will want to update that status at least once a day to keep people involved in what's going on in your life. This area is going to help you generate more interest for your profile and start to position you as an expert on the social networking site.

Use the status update to post links to places that are talking about you positively, any articles that you post, any offers that you want to promote. Also, add humorous quotes and take the time to connect with your friends or followers and provide value to people. If you don't provide value and focus only on commercially promoting yourself, you will quickly lose those friends and followers. Try to maintain a healthy balance between self-promotion and nurturing connections to keep your list robust.

Tit For Tat

In order to connect, you have to reach out and help others to gain the reputation of an expert who goes out of their way to contribute to the online community. Nothing speaks better of you than your own actions.