Why is Email Autoresponder  a must have in your marketing tool box?

(What is the single most important criteria when you choose your autoresponder service?)

If you want to be lazy and get wealthy at the same time, then read go.

One of the must-have's internet marketing tools is autoresponder.

Studies show a potential visitor will take seven to nine messages before s/he becomes comfortable with you and actually contacts or buys from you.  If you have been on the internet, you should be familiar with the autoresponder. 

What is an autoresponder?

An email autoresponder allows you to follow up your potential customers at a predefined timeframe automatically through email.   You may acquire this functionality by installing a script on your webhosting or you can acquire this function through third party autoresponder service providers.

Which one should you choose?

Three criteria you should consider before you invest your hard-earned money on any autoresponder.

First and foremost, it should be deliverability.

A great deliverability is the most sought-after feature of any autoresponder.  An average internet user receives tons of emails in our email box everyday.  You may have realized some emails end up in your SPAM folder or junk mail folder. Not sure? Check it now, I will wait.

See some?

If you use some "poor" autoresponder service, your emails are automatically streamed into these SPAM folders. These emails will never get read.

You may ask, "What determines which email go to which folders?"

The reason why your junk mail is considered is largely due to the history of your autoresponder service provider, hence deliverability is the major concern in choosing your autoresponder.

2) Self hosted or third party professional autoresponder service

You want an one-time investment for your marketing tool, right? I don't easily invest in any recurring marketing tool, except for the really required. 

In this case, I would recommend using a third party tool and hosted NOT on your webhost. 

Some of your subscribers WILL report you as SPAM, no matter how sincere you are with your email marketing. People just forgot they had signed up on your mail box and they will report you as spamming one day (if they have not done so.)

When subscribers report your emails as spams, their internet service provider (ISP) will blacklist your future emails. This blocks you from getting your emails in their inbox in the future.

I have previously used a hosted service, which had good results initially (for about 6 months).  After a few of my ex-subscribers complaint me spamming them, my email could not get delivered effectively.

Great email autoresponders service companies eat and breath on "deliverability".  They ensure your emails get delivered.  The autoresponder service I am using claims it delivers 99.34%, meaning it my readers will get 99 emails out of 100 emails in their inbox. This is no joke.

3) Price

There are some free autoresponder service out there.  I urge you not to waste your time finding or even trying one.  Why?  I have used those services and only found myself promoting someone's else services. How? Those free services basically will send out your emails for you, but your emails will be "embedded" with their own advertising. Your readers will read their ads before your message.  The lesson? Don't use free email autoresponder service out there. Period.

Price should be the least concern, as autoresponder is your lifeblood of your viral traffic. Usually a quality autoresponder costs around $20 a month for unlimited autoresponder.

My recommendation

I personally subscribe a professional quality email service provider "Aweber" on an annual basis which gives me the greatest discount.  

You can get 25% off and save $60 too! I truly recommend Aweber.  It has the highest deliverability amongst (at the time of writing).

Not only does it come with high deliverability, it also comes with the following features.

1. Reliable Email Deliverability

2. Free Unlimited Customer Support

3. Free Training Videos, Guides, and Teleseminars

4. 30 Day Risk Free Guarantee

Want to see how Aweber works? You may take a test drive below:

I highly recommend Aweber.  You won't go wrong with it, even if you are a SBI! owner.  Should you choose to pick Aweber, let me know, I will give you send you a bonus to use autoresponder correctly.  Email me after you subscribe Aweber.