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Categorize To Target-Specific Groups

Categorize your list of friends and followers, especially if you have their email addresses and are marketing to them via email. This will help you to roll out several promotions at once and to get better results from your offerings. Of course, it is easier just to have one list of people and then use that to mass market, but that's not a very efficient way to market to people or to make them feel special. It's like the ubiquitous newsletter that shows up in your email inbox that you know got broadcast to an entire list. How special is that? Not much, and people understand when they are being listened to and when their needs are being addressed. Learning to categorize and to really understand the connection you've generated is the key to picking products and services that provide value to that person. If there is a match, the sale is practically automatic.

You can set up various email lists yourself through the control panel on each website that you own. This quickly becomes unwieldy and can cause cross-emailing when one customer is visiting two or more of your sites. In that case, you want a central list for all of your websites. You want to categorize that central list, create promotions for them, and time the frequency of contact accordingly. Use a service like AWeber.com to free up your time to create the promotions and to understand the customer's needs. Let someone else do the nitty-gritty work of actually sending, replying, and managing multiple contact lists.

Manage Frequency Of Interaction

Once you have a list that is categorized and sales promotions that are planned out, you need to determine what is a suitable frequency of interaction for each list. You also have to be flexible to change that frequency if more interest is generated. Let's say that you have one list of subscribers to your website content, but who never buy anything. Do you want to waste your time paying close attention to this group as the big spenders? You do want them to have the same quality of attention, but maybe it's not so important to give them your personal attention. In that case, you will want to offer interactions that they can manage themselves and can determine the frequency themselves. Offer them FAQs, group interactions, and forum discussions. At some point, they will convert to customers, but they may be slow to sprout and generate income.

Those people who are actively buying are important to remain in contact with and to determine their needs better. You might have a higher level of interaction, more frequent interaction, and more personal interaction, depending on how they react. You don't want to spam them, but you want to be sure that they know you are listening to them and are interested in determining the solutions that will help make their lives richer and easier.

Create A Web Of Groups

As you gather more and more people in disparate social networks, blogs, discussion forums, and groups, you don't want to have to update everyone manually. You may not even want to send out emails to these people, as that would violate the terms of service that don't allow active solicitation. In this case, you have to get smart about how you are going to update all of these people when something new comes out. You have to link as many sites together so that when you update one site, all of the other sites will be updated with links too.

There are third-party applications and services that will let you do that so that you can get the most exposure out of each piece of copy or update that you write. On Facebook.com, for instance, you can use FriendFeed to link your Twitter and Facebook status updates. It will also let you add updates to things you find on StumbleUpon.com and bookmark on Delicious.com. Imagine that you write up a sales page, add a link with a catchy header on Twitter, and FriendFeed automatically posts it to your Facebook audience. That's the way to make the best use of your time.

Wouldn't it be great if you could do that with press releases and articles? You can! Get a third-party service that will post your content to multiple free article sites and that will link back to your own site. It will cost you a bit, but the exposure you get will be much more than if you spent a few days manually adding in these links yourself. It frees up your time and vastly increases your audience.

Network With Core Group

To prime the pump for a sales promotion or to expose your content more, try to find people you can rely on to comment, add as a favorite, or rate your links and content. Do the same for them. Network with these people to promote each other’s offerings and content. This will substantially increase your reputation and your credibility on the Internet if others are recommending your products and services. On Facebook, you can use a third-party application called NetworkedBlogs to list your blog, for instance. Find similar blogs that might have a readership that would be interested in what you write and follow them. Often, these bloggers will return the favor by following your blog and rating it too.

This is a form of free PR. It gives new readers the impression that your blog is hot, and nothing attracts success like more success. Once you get a core group of people joining, commenting on, and rating your content, as well as promoting you and your business, they will help you to build your business through the power of connections. Be sure to repay the favor by offering them something of value to maintain their interest, like a referral program or a sign-up bonus for each new person they attract to your site.