Think about it this way. Let's say you've decided to make a line of products for how to make money with tax lien certificates. You create an ebook that you think people might like to buy on this topic. Well, there is definitely nothing to stop you from making several reports, a video, or even interview investors who make money this way. All these formats can then also be sold as products. And, the beauty is that your customers have a wide assortment of products to choose from and price ranges too.
Now, let's say you really want to sell the ebook, but people aren't buying. So, you decide to sell or give away a teaser of what's inside the ebook. That's right, you create a report that you either sell or give away and then at the end you let them know there's much more information in your ebook. Then, you offer them a link and make them a creative offer that they will have difficulty refusing. So, you not only sell a product, but you use it to leverage your advertising for the next product in your sales funnel. That's the way to build repeat sales from people who already trust you enough to buy from you.
And, now, let's say you've come upon some great affiliate offers with information in them that could also appeal to people in your market niche, but that don't heavily compete with your own products. You can add these links within the context of your ebook or report to show good faith; that it isn't all about your own products, but about good information. If they happen to click on them and buy, you still make money, even if it's not from a sale of your product. So, it makes you look more honest because you willingly add links that don't point to your own products, but they don't need to know you still make money from it.
When people buy infoproducts, they typically don't want to see it loaded with advertising. So, keep your advertising to a minimum of three of your own offers and then add the affiliate offers in a resource section at the end. This way, they don't feel as if they bought a marketing brochure and instead are encouraged to buy more infoproducts from you.
Advertise In Unexpected Areas
Most online marketers save the big advertising of their products for the sales pages. This is not the only place you can generate revenue! Think about other areas that people are visiting online where a simple unexpected placement can reap large dividends. A couple of these places are the online order form and the thank you page. That's right! You can make even bigger sales from your advertising, if you understand that the best time to make a sale is when the resistance to buying has already been overcome. And what better time is that when the buyer is sitting on the order form trying to figure out how to add their product to their cart? Right?
This is where you can ad some clever advertising that is sure to double your bottom line. The online buyer is already in a buying mood, and they've probably even decided on what product they want. So, why not suggest some more products or services that fall in line with what they've already selected? There's two ways to to do this: with complementary products or by upgrading the offer.
Complementary Products
If your buyer has a specific product that they've put into the shopping cart online, then odds are they know what they want to buy. While that may seem the end of the sale, it's actually just the beginning. By knowing what products your customers have already decided to purchase, you automatically know what other items might appeal to your online customer. So, why let them leave without recommending a few of those products while they have the opportunity to add them to their cart before check-out?
Amazon.com is one retailer that does a very good job with this. If you go and find a specific book, you will be able to add it to your shopping cart, but right underneath they tell you that other people who bought that product, bought another as well. And, at times, they give you discounts for buying both products at the same time. You definitely end up saving on shipping, so they help to make up the buyer's mind to add more to their shopping cart because it ends up working in their favor. Upgrading
Another way to get a bigger sale and more dollars from your advertising, is to advertise an upgrade offer on the order form. Again, the idea is that you know what product the customer has added and so you can set up scripts to automatically notify your customer on the order form that there is an upgrade package available. If the upgrade package is priced to make it a great deal, then you can easily increase the bottom line of the order just by making your customer more aware of fantastic deals, after they've made the decision to buy!
This strategy is used when buying memberships, where there are multiple levels and each upgrade provides more benefits. Of course, you have to pay more to upgrade, but often the status of being at a “higher level” can also sell the service or product too, if the higher status is conferred upon the buyer in some tangible way.
The Thank You Page
Once the sale has been made, don't give up yet! You can still plant a seed for a future sale or direct your customers to other offers. That's because after the sale, people generally expect to get a “thank you” page online and a confirmation that the order has been placed. This is also a good spot to put in advertising to show where other types of offers on your site can be found and why they might benefit this particular buyer.
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