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Where To
Find Internet Marketing Advertising Dollars
Your Google Bank Account
The very first place you should investigate to generate revenues from
advertising is the Google search engine. Their Google Adwords advertising campaigns have proven fruitful to many
Internet marketers and can form the backbone of your Internet marketing strategy.
Google Adsense And Adwords
There are two ways to use Google advertising, as a publisher using the
Adsense account, or as an advertiser using the Adwords account. Either way can generate revenue for you as an
Internet marketer, but one is free to start and the other is not. That's because the Google Adsense offers
Internet marketers the ability to sign up for a publishing account for free, but requires advertisers who want
to add their own offerings to the program to pay for advertising. So, let's go over each strategy to see how you
can use either part of this valuable program to generate dollars from advertising on the Internet.
Be An Advertising Publisher
This is the easiest route to generating money from your Internet
activities and it's free! You just sign up to join the Google Adsense program as a publisher. They will give you
a publisher id number that you can use to help insert different types of ads into your established websites,
blogs, and other types of online posts. You do have a choice to use text or banner/image type of ads, but what
gets served to your pages is dependent on the content of the page itself. And, that's where many Internet
marketers don't do enough leg work to raise their potential for profit.
If your pages are about a very general topic like cats, you may end up
getting very random ads served up that later you find out make you .01 cent per click, if that. That's because
advertisers generally pay Google by the number of people who actually clicked on the ad and were led to their
site. But, they get to decide what they want to pay for that privilege and some advertisers pay very minimal
amounts. So, how do you figure out which topics to target on your web pages so that the ads that are randomly
selected by the Google server end up paying you more?
You do a little research into the types of keyword phrases that pay more.
That information is also available through Google, through the Google Keyword Tool. This nifty online tool lets
you put in keyword phrases or topics that you want to research and it will put up a list of similar keyword
phrases that advertisers are using and paying to be published. It will also show you how much people search for
this keyword phrase and how many people you are competing against to grab a piece of the advertising pie. But,
the most important way to increase your potential for picking the right keyword phrases to target is to look at
the CPC (cost per click) associated with each keyword phrase. Picking higher value keyword phrases to target
within your online content means the server is more likely to serve up ads to your embedded script that have a
higher CPC too. To see that, you have to select the option to Show the CPC value on the resulting list
too.
Once you have several phrases or topics that you think will pay out well,
then you write content that targets those keyword phrases. Typically, a safe keyword density is about 2% or
less. Anything more than that can be seen as an effort to spam the search engine and might actually work against
you. You want the search engine to figure out that you are targeting a specific, high-paying, niche, but you
don't want it to realize that it's completely intentional, or Google penalizes the content and drops it in their
search engine result pages. So, if you have a 500 word count article on a web page, and you have one keyword
phrase you want to add, it should only appear at most 10 times, but ideally anywhere between 5 to 7 times will
work too.
Now, when the ads are served, the odds that they have a higher paying CPC
is in your favor. And, that translates into money for your Google bank account. Each time a person clicks on a
ad that you've embedded in your pages, it counts towards a payout, if it has a good CPC. This shows up in your
Google Adsense publishing account and once you hit $100, a check is mailed to the address you provide. Many
Internet marketers make thousands once they understand the system and use it pervasively within their websites
and blogs.
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