Magnetize Your Online Presence

Another strategy that you can use in relation to pulling people from different areas is to carefully magnetize your online presence to make it attractive and appealing to your target demographic. This is important to use in conjunction with practices that pull people from other sites, like Facebook and Twitter. After all, on social networking sites, the product is you until they get to find out more about your business. Until then, you're selling who you are until some level of trust is reached and people are willing to visit your sites due to your online presence on social networking sites.

CAREFUL PROFILE BUILDING

People on social networking sites tend to want to network with other people of similar interests. This makes these types of sites very valuable to help you find new customers to target in your niche. However, they're not going to search these sites the same way that they use Google to search for a product because the product on a social networking site is a person first. They are generally known via their social networking profiles and then are harvested off these sites and converted into customers later. This makes the careful and thoughtful building of your social networking profile extremely important to attract the right demographic to you as your friends and followers.

The way to get the right people to connect to you on these sites is to use your profile to list activities and interests that coincide with your marketing niche. If you are a financial planner, for instance, you might want to list some good financial planning books in books you've read. Maybe you follow a specific financial guru, then list their DVDs. The more descriptive and targeted your profile happens to be, the more likely people of similar interests will want to connect with you online.

POST FREQUENTLY 

Once you've got the right profile, you want to post frequently to get people used to visiting it. You can post informational links from other sites, as well as your own copy from your own sites and offerings. When you mix in other people's links with your own, the odds that people will click your links increases too since they won't know which links are promoting your offerings and which are informational ones that you're posting to be helpful. Some sites will require even more frequent postings, like Twitter. There, it's not unusual to post 140 character tweets 7 to 10 times a day. On blogs, posting daily or every other day works great. Some bloggers, however, even post twice a day. The more you post, the more traffic you will generate.

Get Traffic Through Social Networking

As was mentioned earlier, you want to visit and maintain an online presence on sites with large traffic audiences. Twitter and Facebook have massive audiences, and they can be highly targeted once you know how to set up a profile that attracts only the demographic that you seek. However, you still must learn the intricacies of each site and seek to set them up so that you can literally update your posts in your sleep.

TWITTER

Twitter is called a “microblogging” site because the posts consist of 140-character updates that are called tweets. Obviously, it doesn't take long to craft a tweet, but it does take skill to do it well. Just tweeting isn't going to generate traffic back to your site if you have no followers. That's why it's important to build an attractive and magnetic profile and then actively seek followers. You can do this by just going out and following others in your market niche. Many will follow back out of pure courtesy. Even if you only have a few followers, you can still gain massive exposure if your tweet is picked up by someone in your audience and retweeted (reposted) to his/her audience too. If that keeps going from one person to another, your tweet can go viral and reach millions, even if your group of followers is quite small. It is always better, however, to get as many followers as you can in your target niche to increase exposure.

Twitter presents some interesting dynamics in that it's acceptable to post links to your own offerings, whereas other sites might consider them as spam. They also let you tweet many more times a day than other sites will let you post. This is really great to know so that you can automate tweets using services like SocialOomph to schedule tweets at different times of the day, even if they're the same tweet text.

FACEBOOK

Facebook also lets you put in a status update with links, but if you post as frequently as you do on Twitter, you'll more than likely lose friends. Tone down the commercial tones for Facebook and consider buying links through Social Ads for more targeted marketing to bring highly targeted traffic back to your website. The key to all of these sites is to participate and not just post. You want to give as much as you get, and vote “like” for different people's links and comments so that they will do the same for yours. When they do that, more people will see your content than just your immediate circle of friends due to a sharing feature within Facebook.

Other High Traffic Sites To Mine

Social networks aren't the only places you can add backlinks and comments to get people to come back to your own website. There are many other such places all across the Web, and they all have their pros and cons. Let's take a look at a few other places to concentrate on posting backlinks back to your website.

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