PLAN THE SALES PIPELINE ALL YEAR
You should now have a good idea of when you are sending out emails, to
whom you are sending out emails, and what products and services are being offered in your email campaigns and
online. You should know when a holiday promotion is in order and what you plan to do about that to generate
income. It seems like a lot of work, but it will make the operation of your website smoother and more profitable
in the end.
Not Promoting Your Site
We talked about the false expectation that if you build it, they will
come. Putting out several money buckets to monetize the site for when visitors arrive is just the first step.
You also have to heavily promote the site to get visitors to show up. As a single person online, you don't have
the same resources to advertise a massive campaign on television, radio, and in newsprint. Instead, your choices
are going to be limited to what you can do online. Prime the pump by starting to toot your own horn as quickly
as the sites go up. Have a marketing campaign set up to go with content to distribute; then when the site goes
live, you can start the promotion. Here are some simple methods that you can use to promote your site
online.
SET UP
EMAIL SIGNATURES
Set up different email addresses for each website and add an automatic
signature that promotes the site or a recently featured product or service, CPA offer, or anything else that can
make money for you. Now, when people email the site and you respond, the signature is inserted and automatically
promotes something of value to you and to your customer.
SEND OUT
PRESS RELEASES
Write up press releases for all new products and services that you are
offering and make sure to go online and add them to press release sites. You can buy a service that will take
one press release and post it to multiple sites. As long as you have your Web address and what you are offering,
it's a great way to promote across the Web and to gain more traffic to your site.
WRITE
INFORMATIVE ARTICLES
You can also submit informative articles to article directories for free.
If you write up a great article and it gets lots of attention, it can bring loads of traffic to your site. In
the resource box included with these articles, you are allowed to post two links. Choose what you advertise
there carefully and be sure to stay within the terms of agreement of the site for those links.
UPDATE
YOUR SOCIAL NETWORKS
Use an automatic service like Ping.fm to send out status updates on new
offerings to all of your social networks. This way, you centralize those functions, but still get the word out
to everyone.
Not Tracking Results
After all this work, you probably will have some idea on whether your
strategies are working on not by tracking the bottom line. That's just the very basic way of tracking your
Internet marketing success. The three main things you want to track to tweak further for better results are
traffic, conversions, and marketing effectiveness.
TRAFFIC
Your website will track traffic by way of the unique visitors and hits to
the site, along with other statistics. While that's a good way to know how popular your site is, it tells you
very little about where your main streams of traffic are coming from. Taking a further look, you see what
countries give you the most hits and which sites as well. If you're testing a specific promotion, however, it
doesn't really show up unless you take the time to use a URL shortener that will track how many specific hits to
that link showed up on different days. Include techniques to view traffic and analyze it in as many ways as
possible.
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