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WRITING A GREAT ELECTRONIC NEWSLETTER
In this world, there are definitely 2 types of
electronic newsletters. One type grabs the readers and actively
(usually dramatically) improves your sales, while the other languishes on a screen for only a matter of seconds
before it heads straight for the trash bin.
Now, you want an electronic newsletter that will act as a great marketing tool for you and that
will seriously raise your sales. Most companies who have good
electronic newsletters attest that the increased sales arising from the newsletter are actually the final
step in terms of the newsletter development.
The world of sales is like a pyramid with a staircase to the top. You climb each step with your customers, and then when you get towards the
top, your sales simply start to take off. But before you start
scribing your electronic newsletter, you need to be aware of its purpose.
AIMS OF AN ELECTRONIC
NEWSLETTER
Writing an electronic newsletter is not just about
reaching your customers and potential customers. There is a whole
lot more to it than that. In fact, a great electronic newsletter
will achieve the following without you even having to try too hard:
1. Establish and/or consolidate your brand or service.
2. Determine that you are a leader in your field.
3. Prove
that your company is one that has integrity and commitment, and is an authority.
4. Demonstrate your professionalism and knowledge.
- Increase your presence on the Internet with associated, hidden benefits.
6. Create a trusting relationship between your customers/potential customers and
yourself.
7. Bring
customers to you!
Now with all of those benefits, it is easy to
simply stop reading now, rush off, and create your own newsletter, and then sit back, waiting for all of the
good things to happen. Now, here is the bad news: if you don’t write a great electronic newsletter, but one that
is simply average and lacks any proper, appropriate content and graphics, then your newsletter will demonstrate
that your company is not very professional, hasn’t taken the time to learn how to create a good/great
newsletter, and as a result, make customers wonder why they should use your company? They would prefer to go to a company that shows them some
respect!
HAVE A LOT OF RESPECT FOR YOUR
READERS
Although we usually talk about ‘Have a little
respect’ when it comes to your customers, you need to have not just a ‘little’ respect, you need to have a lot
of respect for your readers and potential readers; otherwise, your newsletter will simply be thrown into the
trash bin and not be read.
People have busy lives. We all have to work hard, to cope with changing, and often, quite difficult
times. This means that people’s time is precious, so they will make
or find the time to read good quality material that is relevant and of interest to them, but they will not make
any time available to read a newsletter that fails to address them appropriately. This is why respect is so important when it comes to your
readers.
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