Create Good Content

Good content is entertaining, it is fun, and it is informative! It's not just a list of things or repeating what someone else has said! Be creative, be warm, be approachable, and be an expert! That's what Squidoo was originally about: Bringing out the expert in everyone! Concentrate on eye-grabbing headlines and subheadings. Add some information and tips that help your readers. Tell them why they will want to buy your products and ask them for the sale.

Sell Those Benefits

It can't be said enough: Sell benefits, not features. Benefits are the triggers that will make someone buy your product or click on a link. A benefit answers the question in the reader's mind: What's in it for me? A really strong benefit uses a psychological and emotional trigger that will also make it hard for the reader to pull away without clicking your link. An example of this is when they might lose out for not taking up on your offer at that very minute!

Network With Others On Squidoo

Since your LensRank is going to take into account how many people rate it and how high they rate it, you want people to rate your lens to get it to pay out more. To get that to happen, it's a good idea to join Squidoo groups and to network with other lensmasters. Start to join in on the community and ask them to rate your lens. Go and rate other people's lenses too. Once you start to be more recognized, people will want to read and rate your lenses. This will increase your bottom line as Squidoo pays in several tiers, with the highest tier making more money per month than the lowest tier. The tier your lens is in is dependent on your LensRank. The LensRank is determined on your rating and popularity. Network, network, network to get that popularity up.

The eBay Module

Why would anyone use a module on Squidoo to sell something they're already selling on eBay? It means a tad less money, doesn't it, since now they have to share their profits with Squidoo too? If they're already making money with eBay, it may seem counterintuitive, but it does work to increase profits through increasing the exposure the auction items get. More eyeballs to your products mean more bids. More bids mean more sales and a higher selling price. That means more profits.

Better Have Your Store Up And Running

Before you can even use this module, you have to have your eBay store up and running. The module will ask you for your eBay ID to get it to work. If you don't have one, it won't work. If you put it in without paying attention to the case of the letters, it won't work. The whole thing is run with the SquidBids module. Using this module, you can let people bid on items you are already selling on eBay. It's not used to create an auction within Squidoo. Squidoo is not an auction site. It's used to link to an existing eBay store and to facilitate bidding within Squidoo. You will have to put in multiple SquidBids to put in multiple products on the lens.

It's An Auction, But It Isn't

Here is where it gets tricky. Yes, you are running an auction on eBay, but now you are advertising it on a Squidoo lens. It's an auction, but technically, it isn't. You're just using the eBay module, with hopefully other modules too, on your lens page to create income. Don't limit yourself to just the eBay module on one lens. Be creative and add other types of lenses that make money too. Add entertaining information as well!

How To Sell Using The eBay Module

Use other modules to add pictures to your lens for the items you are selling. There is a Flickr and a Text module that will allow you to add photos to your lenses. They don't actively sell anything, but they help you promote what you're selling. The same things that sell within eBay can sell on Squidoo. Add your feedback rating to entice buyers to trust you. Let them rate you or your products using polls.

Add other relevant modules to get more income, like combining an eBay module with an Amazon module for a different aspect of the niche you are marketing. In the next section, we'll discuss the Amazon module more in depth.

The Amazon Module

When people hear Amazon, they think of books. However, Amazon.com has evolved from a site that sold mainly books to one that sells a variety of different products. You can make quite a bit of money, not just by offering affiliate offers for books, but also for electronics, housewares, and more – all through the Amazon module on your lens. You don't even have to be an Amazon Associate or sign up as an affiliate partner to get to use the Amazon module. It's all set up by Squidoo, making it an ideal way for a newbie lensmasters to start making money without much effort on their part. You will be sharing the commission with Squidoo, but you will also be getting more exposure for your listings.

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