Six Important Online
Business Principles

1) Preselling

What's preselling?

"Pre-selling is not about hard-selling your product, it's about becoming an expert in the eyes of your visitor by delivering this great information. And once you've accomplished that, monetizing will be easy.

In order for you to sell your products or services online, you need to establish your own position – your friendly advisor position.  

If someone tells you, "you should buy "xyz" product, it's good and great, blah blah blah… "  You probably get turned off immediately.

On the other hand, I later come to you and present myself as a knowledgeable expert in the field of your concern (or niche [to be cool] in today's Internet Marketing terminology).  Plus I have experienced of certain products/ services. 

Will you listen to me before you consider purchasing the product/ service?

Of course you would.

The concept of preselling is in the works here.

Got it? Great!

Preselling creates an "open-to-buy" frame of reference in your potential buyers' mind, so when you offer your products/ services, they will more inclined to purchase from you or on your recommendations.

What criteria do you need in order to make your preselling work?

That's where you need a "Value Preselling Proposition". You need to establish your value proposition - e.g. where you coming from and what sort of experience you have in order to advise your customers/ clients to act the way you want them to. 

That's preselling. 

Simply, preselling is sort of the same as "marketing", but it's more than marketing.  Marketing simply makes your name out, but preselling creates a warm and good impression to your visitors or potential buyers - who will like you before you offer them your products/ services.

The key idea for you to take away is this: preselling creates an "open-to-buy" mindset.

Whatever you do to make your visitors get comfortable with you, before even getting you to order is a presell.

The very least you need to build successful online (or even offine business) is that you need to create an open to buy mind set from your visitors, so that when they are ready to buy, they will not hesitate to fill out the order form.

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