5) Conversion Rate

Say for example 100 people read a page of your and 1 end up buying your product. We would say you have a conversion of 1%.  Why is this important?

Imagine you have 100 visitors coming to your site which 1% people buying your products, you end up having 1 sales.

When you increase your site visitors to 1000, you will have 10 sales, right? But going from 100 visitors to 1000 visitors, that's 10 times effort.

Traffic x Conversion = Sales

100 visitors      x   1%           = 1 sales

100 visitors      x   3%         =  3 sales

300 visitors      x   1%          =  3 sales

Which is easier to do? To triple your traffic or triple your conversion rate?

Tripling traffic may be a viable mean, but cost you a fortune. However tripling conversion, in a way, is under your control.

What if you can increase your conversion rate by 3%. Then you will have 3 sales.

The aim here is to increase your conversion, before we even want to increase traffic. This is great lesson. How do you do it? By testing it extensively. 

How do you increase your conversion? Let's talk about your brand.

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