Last lesson of Day 1, is an important one (if not the most important).

It's about your own brand of one. What's brand of one?

What's your brand? What people remember you as an individual or as a business.

Your goal is to make your potential buyers to recognize you being an authoritative figure in the subject matter.  Generality does not sell. Expertise is all that matter.  You can't be  ALL things to ALL people. You need to have your own voice, your own products and your authority.  No one purchase from an unknown authority and character.

Try to think and outline what your expertise, what's so special about you that no one can replace you with?  For example, I am a Chinese as well as a business professional and also a site build it coach.

That's something not everyone can emulate.  You may take away my computer, my website building tool, but you can't take away my web-building knowledge and the fact that I've the expertise to gather business intelligence. 

So, what about you in your own niche? 

Grab a paper and jot down what you've learnt today.

If you want to download these 6 lessons, you may download the PDF version here. 

You now have the resell/ giveaway rights to the report and you may forward it to those who will find the report useful.

I hope you enjoy the lessons.