Are you ready to be an
Internet Marketing master?
The Truth Is Not Always Sexy
Internet marketers love quick, easy, and instant
solutions.
Everyone wants to learn the secrets, the advanced
techniques and become a guru overnight. No-one is willing to spare the time to master the basics because we
are conditioned to think basics are for newbies. We all want to believe that the internet marketing
dream is true. Does that sound familiar?
Kung Fu and Shaolin
Monastery
Did you know the kung-fu monks
in Shaolin Monastery had to do all the basic chores before they are taught the basic kung fu
tactics.
The kung fu monks have to perform chores for the monastery for at least 1-2
years. The guru will observe whether these monks are physically capable to learn kung fu. Only when
they have mastered the basics, they will then be taught the advanced
techniques.
Advanced techniques are the basic tactics bundled together, built upon the
fundamentals and physical training in the earlier years!
How does that relate to internet
marketing?
If you have not mastered the basics, how do you
create a thriving online business? Having said that let's begin our first lesson -
internet marketing fundamentals, shall we?
---Note---
It is imperative that you download, read and do the
exercises in the "Scam Proof Marketer" report. If you haven't, please download and read before
proceeding to the next step.
---Note---
1) Preselling
Truth be told, people hate to do what they are
being told. It's just human nature. You can only lead them to their own conclusion,
when it comes to selling/ buying.
What's preselling?
Pre-selling is setting the stage of your
products and services in the prospects' mind before they even see the offer either it's your own products or
your customers' products.
In the old marketing school, it's "framing",
putting things in perspective.
Powerful stuff.
-- sidenote--
In fact, it does not only apply to internet
marketing. It also applies to our daily lives as well. Think of the last conversation you had with your
second half, friends or your parents. When ideas are conveyed, certain ingredient of framing was at
work.
-- sidenote--
In order for you to sell your products or services
online, you need to establish your friendly advisor position. If someone tells you, you should buy œxyz it's
good and great, and blah blah blahyou probably get turned off immediately, because their BS detectors will
automatically turn on.
The art is to become an expert in the eyes of your
visitor by delivering trustable information to him/ her. If you can achieve that, monetizing will be
easy.
If you present yourself as a knowledgeable expert
in the field of certain products (or niche), plus the fact that you have previously used the products and
services and found good result from using the product, whom would you trust?
Preselling creates an open-to-buy frame of
mindset. When you offer your readers your offers, they will more inclined to purchase from
you.
Exercise:
What criteria do you need in order to make your preselling to
work?
That's where you need a "Value Preselling
Proposition". You need to establish your criteria, where you're coming from, what sort of experience you have
in order to advice your client to act the way you want them to.
Marketing is making your name out there, but
preselling is putting your visitors or potential buyers at ease when you present them your products and
services (or affiliated) before they even see the offer.
The key take away is this: preselling creates an
"open-to-buy" mindset. Whatever you do to make your visitors get comfortable with you and your representation
is a presell.
If you need to build successful online (or even
offline business), you need to create an open to buy mind set from your visitors, so that when they are ready
to buy, they will not hesitate to listen to what you have to recommend or offer.
This ebook will tell you exactly how you should
write your content to presell your customers. The ebook is free.
Make Your Content Presell
2) Keyword Focused Page
What's a keyword focused page
(KWFP)?
A KWFP is a webpage focuses on a particular
topic. For example, if the keyword/ topic is "Preselling",
then the KWFP may be something like "preselling techniques", "preselling strategies", "How to perform
preselling to visitors" so and so forth.
Once you have your KWFP narrowed down and
researched, you will be able to work wonders through your content to fulfill the objective #1 which is
preselling.
The objective of KWFP is that, you deliver high
value content to your visitors so that your potential customers are pulled to your site naturally through the
Search Engine and people naturally come and like you and your content.
Once you get your mini-pages gathered and
surrounded, you will obtain your very own topic, so focused that we call it a
"Niche".
KWFP is a tree while a niche is the forest. Get the concept Let move on and discuss the forest,
that is the niche.
3) Niche
A niche is a general area of interest, a hobby, a
passion, stuff people love and do, or it could be anything. A huge niche can be health, self improvement and
earning money online.
A narrower niche could be "scuba diving". A market is a group of people who share
similar traits and have common needs. Now a lot of people get confused right at this point. A niche and a market
are NOT the same thing.
Niche can be defined a particular market or people that have relatively similar kind
of habits, likes or dislikes, he or she actions in similar manner and they have similar purchasing habit. They will
buy your niche/ specially tailored products on your online with similar mindset.
Going niche is important for small business persons
like you and me, because we as small business owners are limited by resources constraint (time, energy and
money!)
We can simply apply Amazon business model as our
business model, as not many marketers can afford the financial outlay. However, we can compete with Amazon in
a sub-niche how to create a profitable scuba diving business.
We need to focus a particular market in order to
market ourselves our "niche" products. The internet makes it possible for the small individual to focus a
small narrow market in the local context, but rather a sustainable/ highly profitable market on a global
basis.
For example, eBay was originated with the concept
of flee market. It turned out to be a conglomerate. People selling 99 cents items are earning big bucks right
now! I just know a person in China, who sells only laptop pointers and has become a
billionaire!
eBay has a lot of different niches. You have to
narrow down to each particular niche in order to see how you can monetarize the
crowd.
4) The Proven Monetarization Path
Offline is about location. Online is about
information.
If you want to earn money online, the easiest path
is to provide trustable information that solves people's problems.
But before that could happen, you need to provide
quality content. Hence creating valuable and trustable content that people love and will come back to you and
buy from you is the key here. Your visitors will not buy from you, if trust is not
established.
Do not just keep on selling. People will get
annoyed and click the "BACK" button, before you can say the word "SPAM"
Again, the key is
"Deliver Valuable
Content"
Do not give away your farm, your monetarization
model - which is your bread and butter.
If you have some really valuable information that
has caused you money, much experience and you would like cost for that
information. Do not release the information, but rather, provide
testimonials of people who have paid you and get others to get that information from you ONLY when you are
paid for.
For example, afriend of mine was suffering some kind of skin
problem and she was searching for the method to heal it. Finally, she bought an ebook to find out what one
natural remedy could heal her from the rash. It cost her $19.99 for just
recipe!
You've pre-sold your visitors and you start to get
some buyers.
What's next?
That brings us to another important learning lesson
- conversion rate.
5) Conversion Rate
Say for example 100 people read a page of your and
1 end up buying your product. We would say you have a conversion of 1%. Imagine you have 100 visitors coming
to your site. 1% people buy your product, meaning you have 1 sale. When you increase your site visitors to
1000, you will have 10 sales, right But going from 100 visitors to 1000 visitors, that's 10 times
effort.
Which is easier to do to triple your traffic or
triple your conversion rate
Tripling traffic may be a viable mean, but cost you
a fortune.
Tripling conversion, in a way, is under your
control.
Traffic x Conversion =
Sales
100 visitors x 1% = 1
sales
100 visitors x 3% = 3
sales
300 visitors x 1% = 3
sales
If you can increase your conversion rate by 3%
increase in conversion rate.
BAM! you have got 3 sales.
The aim here is to increase your conversion, before
we even want to increase traffic.
The answer is by testing and experimenting using
split testing. Testing is a big topic to be covered here. We will go over that later in our
newsletter.
6) Your Brand of One
Last supplementary lesson, is an important one (if
not the most important).
It's about your own brand of
one.
What people remember you as an individual or as a
business? Your goal is to make your potential buyers to
recognize you being an authoritative figure in the subject matter. Generality does not sell. Expertise is all
that matters. You can't be ALL things to ALL people.
You need to have your own voice, your own products
and your authority. No one purchase from an unknown authority and character.
Try to think and outline what your expertise, what's
so special about you that no one can replace you with.
For example, I am a Chinese as well as a business
professional. That's something not everyone can emulate or duplicate. You may take away my computer, but you
can't take away my Chinese knowledge, as well as my years of experience on the net, as
a marketer.
What's your brand of one?
Narrow it down and it will become handy in our next
lesson - Niches
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